Downtown Brown. Permanent haircolour gel. Exclusively for dark hair. Extreme lightening with no brassiness. Gentle, deep conditioning permanent haircolor gel. Colour booster technology. Feria introduces brilliant, shimmering browns that lighten even the darkest hair up to 3 levels. This formula with colour booster technology controls brassiness, so now browns are purer and cooler than ever. Sends pure colour and multi-faceted shimmer racing through every strand. Deep conditioning with pure shimmer concentrate glistens every strand. Feria - The new language of colour. Custom-fit colourist gloves for expert, easy colouring. No appointment necessary. Rich gel with colour booster. A major measure of colour, enough for longer hair. Mega-dose of deep conditioning with pure shimmer concentrate.   Colour Cue: Colour shown may only be achieved on natural dark brown to black hair. Darker hair will have darker results; red hair, redder results; lighter hair, less visible. Not recommended on hair coloured with black...

Level 3 Permanent. Champagne Cocktail. Multi-faceted shimmering color. 3X highlights. Gentle, deep conditioning. Silky touch, same shade. Feria absolutely masters the art of shimmer. Multi-faceted color with 3X highlights. Now, Feria is more hydrating and more prismatic with Silk & Shimmer Deep Conditioning. Plus, a new aromatic scent for a pleasant coloring experience. Silk & Shimmer Deep Conditioning: deep conditioning color gel; pro-touch applicator tip; aromatic shimmer serum; shimmer boost hydrating conditioner; shimmering shades.   Inspired by cutting edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists to make every shade shimmer with 3X highlights. No appointment necessary. Get caught shimmering with Feria's most glistening, conditioning color. Champagne Cocktail is a cooler shade that minimizes red/orange or golden tones. Want to boost red or golden tones, choose a warmer shade. To enhance your hair's natural tones, select a natural shade. Pure shimmer. Silky conditioning.