L'Oreal Paris Feria Power Reds Haircolour Blowout Burgundy R37 - 1 ea. Blowout burgundy. Level 3. Power reds. High-intensity shimmering colour. Colour booster technology. Gentle, deep conditioning. Feria takes red to a new level of high-intensity. Colour booster technology with 3X highlights. Now, Feria power reds are more hydrating and more prismatic with new silk & shimmer deep conditioning. Plus a new aromatic scent for a pleasant colouring experience. Silk & shimmer deep conditioning. Deep conditioning colour gel. Colour booster for reds. Aromatic shimmer serum. Shimmer boost hydrating conditioner. Shimmering power reds. Inspired by cutting edge fashion, Feria's power reds are custom-blended by L'Oreal master colorists to make every red shimmer with 3X highlights. No appointment necessary. Get caught shimmering with Feria's most glistening, conditioning colour. Pure shimmer. Silky conditioning. Permanent.